3 Tests All Ideas Must Pass - The Jobs To Be Done Theory

When considering an idea's potential for success, one should evaluate whether the idea serves a specific purpose that enough people have, provides a significant improvement over current practices, and delivers more value to the customer than its cost. While these evaluations are presented as binary tests, they should be viewed as degrees of certainty. If an idea does not pass these tests with high confidence, experiments and iterations should be conducted to further evaluate the idea.