21 Things I Don’t Understand about Social Media

While stuck in an airport, the author became reflective and listed 21 things they don't understand about social media. These include the disproportionate attention given to those with lots of followers who create banal content, the prevalent use of egg avatars by spammers, and the overwhelming enthusiasm or antagonism towards social media. The author also questions why people feel compelled to describe themselves as "gurus" or "experts" and why companies treat Twitter like a press release. Other confusing aspects include the willingness of some to let marketers have access to their Facebook accounts and the use of bitchy behavior to attract a large following online.