16 cognitive biases that can kill your decision making

Cognitive biases are mental shortcuts that evolved to help us survive, but can also result in errors that can impact innovation performance. These biases limit divergent thinking and make us prone to irrational decision-making. To de-bias innovation and minimize their negative effects, a 3-step process is necessary. First, spot biases by identifying moments when they can be most influential. Second, know and conquer 16 key innovation specific cognitive biases that affect the creativity and innovation process. Lastly, challenge your biases and practice logical and creative reasoning for objective decision-making.