Segmentation

Businesses use segmentation to understand potential customers and business operations. It’s the process of dividing potential customers into distinct groups, rather than treating...

More Innovation Glossaries

Innovation Self-Assessment

Innovation Self-Assessment: A tool to evaluate an organization's innovation capabilities and identify areas for improvement.

Maturity

The ability of an organization to sustain an innovation effort through time until it produces a return on investment.

Engagement

Engagement refers to the active participation and emotional investment of individuals in a particular context or activity.

Top Segmentation Resources

Difference Between Product and Service Innovation

The article discusses the difference between product and service innovation, including factors like development cost and scalability.

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