Innovation Thinking Methods for the Modern Entrepreneur

Increasingly, product teams inside of startups or larger companies are under pressure to consistently create step-function better products, advanced ideas, and future-proof strategies. Reliably coming up with substantially better (’10x better’) solutions is fast becoming the minimum criteria for entry for new products, as those are the only ones that have a hope of getting the attention of users and the press in an increasingly attention-scarce world. It’s often thought that those types of ’world-changing’ ideas and solutions are rare things, found either in the minds of geniuses, or that hit like lightning bolts of inspiration. This book shows that finding those solutions isn’t an elusive art form, but rather a simple thinking discipline that is easy to understand and adopt, and can be