You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

You're About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them

Discover nine common business decisionmaking traps and learn practical tools for avoiding them

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More Innovation Books

Beyond The Obvious

Beyond The Obvious

In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.

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Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

Inside Your Customer’s Imagination - Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy.

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Meeting the Innovation Challenge

Meeting the Innovation Challenge

Meeting the Innovation Challenge offers a new way to look at creative leadership that integrates both leadership and management.

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