You're Crowdsourcing Innovation Wrong

ComMetrics argues that the role of communities in innovation is not as straightforward as it may seem. Crowdsourcing does not necessarily lead to innovative ideas, as it does not bring diversity of feedback, and superusers often control opinion. However, crowdsourcing can provide ideas in aggregate and weigh in on their merits. Individual authorities are needed at later stages of evaluation. With the integration of social collaboration tools, Spigit offers companies the opportunity to leverage the wisdom of the crowd while also taking opinions from authorities.