The current state of things or existing state.
Innovation Expertise: Skill in creating novel value by realizing new ideas that meet emerging needs or solve complex challenges.
The distinction between user needs and wants. The former being basic requirements that a user has when interacting with an application or any other service.
Legacy systems are the older, critical business technologies and processes still in use.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.