The current state of things or existing state.
Edward de Bono: Maltese physician, author, and inventor of lateral thinking who enhanced creative problem-solving in business.
A comprehensive prototype is a model of a product or system that contains most or all of the attributes of the final product, allowing it to be tested for functionality.
Innovation failure: When an attempt to create value through novelty does not meet desired outcomes, lacking adoption or commercial success.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
