The current state of things or existing state.
Potential customers are those who have a need and can and will pay for a product or service.
Intentional: Deliberate actions aimed at achieving specific innovative outcomes.
An authority on innovation who has expressed his passion for driving innovation and entrepreneurship in modern business.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.
