Why iPhone X's Face Recognition Failed

The launch of the iPhone X hit a snag when the face recognition feature failed to work on the primary demo phone during the unveiling event. However, Apple was prepared and used the backup phone to showcase the new feature without a hitch, thereby teaching presenters a lesson in how to deal with a demo gone bad. Craig Federighi, Apple’s senior vice president of software engineering, played a crucial role in ensuring that the presentation did not lose momentum, and his calm and confident approach inspired confidence in the brand. The incident highlights the importance of being prepared, committed, and ready to deal with failure during any presentation.