Why innovation makes executives uncomfortable
Innovation makes executives uncomfortable because it requires a different set of skills than those that are emphasized in traditional business practices. Innovation also tends to be unpredictable, which clashes with the steady outcomes that executives want. Additionally, innovation often results in a loss of control for executives, which makes them hesitant to embrace it. However, in order to create successful innovation in business, it is important to understand the reasons behind the discomfort and address them directly.
