Why Context Matters in Successful Innovation

Innovation is often seen as complex and difficult but it can be simplified into three core elements - problem definition, ideas, and solutions. However, context and content development between these elements is crucial to driving innovation value. The first step in any innovation activity should be defining and scoping an interesting problem or opportunity, followed by context setting that helps shape and inform ideas and solutions. The final stage requires evaluating ideas against customer needs, corporate viability, and competitive reality before launching them in a timely fashion.