Who Is Your Customer? $205 Later, I Have my Answer

Who Is Your Customer? $205 Later, I Have my Answer

After being towed from a restaurant parking lot, the author discusses the concept of what defines a customer. While the restaurant defines a customer as someone currently eating in the restaurant, the author argues that anticipation, planning, and loyalty can also categorize someone as a customer. The post highlights the importance for businesses to consider their own definition of a customer and who exactly they are serving.

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