What the hell is innovation culture?

To create a true culture of innovation, companies need to know what it means, what it should look like, and what they want to achieve with it. A culture of innovation involves unorthodox thinking from everyone in the organization to bring about real change. This requires defining innovation for your business and setting goals and timeframes for achieving them. Companies should also incentivize innovation, create room for unique and new ideas, reduce friction, and support failure. It's also essential to measure innovation and assess the impact it has on staff through surveys.