What is Empathy Mapping and How Do You Use It?

Empathy mapping is a powerful tool that helps companies understand their customers’ needs and emotions. When businesses offer products or services, they need to understand their customers’ perspective. Empathy mapping is a visual tool that helps companies determine how their customers feel about their product or service. Empathy mapping involves creating charts with sections that represent what customers are thinking, doing, saying, and feeling. Completing an empathy map helps businesses make changes and adjustments to their products or services.