What is Disruptive Innovation? | Disruptive Innovation Examples

What is Disruptive Innovation? | Disruptive Innovation Examples

Disruptive innovation is not just a buzzword but a theory developed by Clayton Christensen. The framework was developed to understand how new businesses grew rapidly and developed long-term success. Companies that follow these processes tend to dominate their markets. Netflix, Apple iTunes, and Aldi are examples of companies that have achieved success through disruptive innovation. Disruptive innovation will help your business grow and succeed, but it’s a process that requires a change in attitude, agility, and an emphasis on changing the market rather than changing the customers. Don't be afraid to fail - it’s all part of the process.

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More Innovation Resources:

Indispensable Employee Attributes for Successful Innovation in Your Business

Creating an ideation campaign that generates high-quality ideas requires a deeper understanding of the personal and contextual characteristics of employees. By providing guidance, information sharing, and cultivating trust within the campaign, companies can improve the quality of generated ideas.

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Innovation the Tom Sawyer way

Learn from Tom Sawyer's approach to innovation, which involves signals about your company's needs, encouraging partners to generate ideas, and licensing solutions before competitors do.

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Balancing Exploitation and Exploration to Improve Performance

Ambidextrous organizations can successfully balance exploiting existing investments while exploring new opportunities. Three case studies of ambidextrous companies are highlighted: Apple, GE, and Google.

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