What is Disruptive Innovation? | Disruptive Innovation Examples

Disruptive innovation is not just a buzzword but a theory developed by Clayton Christensen. The framework was developed to understand how new businesses grew rapidly and developed long-term success. Companies that follow these processes tend to dominate their markets. Netflix, Apple iTunes, and Aldi are examples of companies that have achieved success through disruptive innovation. Disruptive innovation will help your business grow and succeed, but it’s a process that requires a change in attitude, agility, and an emphasis on changing the market rather than changing the customers. Don't be afraid to fail - it’s all part of the process.