Framework for Challenge-Driven Ideation

To drive successful innovation, it is crucial to include the entire organization, relevant external experts, and the voice of customers. Challenge-driven ideation is an approach that empowers teams inside and outside of organizations to tap into diverse perspectives, generating ideas faster, more cost-effectively, and with less risk, resulting in accelerated innovation outcomes. This approach involves two directions: seeking ideas internally and externally through innovation management software that supports challenges as top-down initiatives and placing crowdsourcing campaigns on websites. The challenge-driven ideation approach is a systematic way to manage content and actualize only the very best proposals, and solutions such as innovation cloud challenges and innovation cloud crowdsourcing are effective and easy-to-use functionalities with a proven success record in various business areas.