Design an innovation strategy with social and environmental impact using a revised innovation sweet spot and new tool.
Professors George Yip and Bruce McKern make the case for six areas China should focus its innovation efforts: cost, process, application, supply chain, product and business model innovation.
Innovation should reside in the corporate trenches - this is what the author of the article argues. Employees in the trenches are more motivated to innovate and it's easier for them to come up with ideas that solve pressing customer needs.
