What Is Creative Design Thinking?

Design thinking is a problem-solving approach employed by major brands like Apple and Google. It involves empathizing with users, observing and developing empathy for the target market, and employing an iterative process to produce innovative solutions. Design thinking is beneficial for dealing with complex or unidentified problems and involves experimentation with ideas through drawing, prototyping, and testing. The process is not linear, but loops back on itself, and is organized into five stages: empathize, define, ideate, prototype, and test. Key principles of design thinking include the rule of human, ambiguity, redesign, and tangibility. Creative design thinking can be beneficial for any division of a company and can increase a firm's likelihood of creativity, innovation, and humanization. MIT ID Innovation courses in design thinking can assist in achieving professional objectives for business or innovation.