Brainwriting is an innovative way of generating creative ideas from employees in a group setting. It is a more advanced technique than traditional brainstorming and doesn't suffer from social anxiety and fear of judgment.
Using a strategic creative brief can help launch communication projects more effectively. It stimulates strategic conversations and documents expectations, leading to better results.
Innovation and social media are permeating business and government, but their potential success hinges on the lack of experience in these areas.
