What are Innovation Goals, and how can you define them?

Innovation goals are essential for defining the purpose and outcomes of an innovation process. Macro innovation goals are long-term and overarching, while micro innovation goals are specific and shorter-term. It's important to define both types of goals to keep the team motivated and on track. Macro innovation goals should focus on creating value for the organization, while micro innovation goals should be measurable and achievable outcomes for every step of the plan. To define innovation goals, it's important to engage senior stakeholders and ask questions about the business objectives, challenges, and current innovation processes. This will help shape the innovation goals and identify any potential roadblocks.