Weaving innovation into the corporate structure

A recent survey by Accenture titled 'Overcoming Barriers to Innovation' found a gap in satisfaction between CEOs and other executives around innovation. The survey also concluded that a Chief Innovation executive is required. While agreeing with many of the findings, the writer feels that the attributes of leadership are more important than the individual, and that CEOs need to take ownership of innovation execution, create accountability and align resources to make innovation a core capability. This is a major source of competitive advantage, driving higher prices, better margins and more market share.