Urgently Wanted: The Design Driven Manager

Design Thinking is a people-oriented, prototype driven process for innovation that helps understand and solve complex challenges which traditional, analytic methodologies fall short of. Design Thinking is a mindset and a process for creative problem solving that is based on the way designers work. More organizations like Apple and Nike embrace it as their Design Value Index shows that they outperformed their peers up to 219% in the last decade. Design Thinking is not limited to design-related positions and can be used by managers to foster creativity, boost innovation, improve teamwork, and involve employees. It involves empathy, co-creation, learning by doing, and holistic thinking, making it a toolbox that can help managers thrive in the Fourth Industrial Evolution.