Top Five Challenges When Pitching a New Idea

Innovation means seeing that things can be better another way. However, one of the key reasons why great ideas never see the light of day is because idea authors struggle to pitch a good idea. This article highlights the top five challenges when pitching a new idea, such as defining value, customization, avoiding weaknesses, polish, and storytelling. The article provides solutions to overcome each of these challenges, such as articulating the problem and how the new value delivered can be measured, customizing the pitch to the audience, pointing out where there is room for improvement, practicing and bringing others into the work, and aligning the audience with the lived experience of the problem and the relief of the solution.