Design thinking focuses on understanding the human needs behind a product or service to improve customer experience. Adopting this mindset can transform any company by creating meaningful connections with customers.
Service innovation is the process of constantly improving existing services or creating new ones. It focuses on identifying customer needs and creating a user-friendly, sustainable, and meaningful experience.
Unlocking creativity is critical for economic growth, yet only one in four people believe they are living up to their creative potential. Adobe's study found that 75% of respondents felt encouraged to be productive rather than creative at work.
