Top-down or bottom-up – How do you start building an innovative culture?

Many innovation leaders struggle to achieve their goals because company culture can be difficult to change. However, changing your culture to be more innovative is achievable, regardless of your position in the organization. There are two approaches to transforming culture: top-down and bottom-up. While each method offers its own advantages and disadvantages, it's rare to find people who actively resist innovation. By using both approaches and working across every level of the organization, you can gradually transform your company culture to become more innovative.