A study conducted by German universities analyzed the role of Innovation Management Software (IMS) adoption on New Product Development effectiveness and efficiency. The study found that IMS adoption improves NPD efficiency, but not effectiveness, and that Idea Management is the functionality that had the most significant impact.
What are the best innovation videos ever recorded? Really Good Innovation has analyzed YouTube videos related to Innovation in order to find the 10 best (most viewed) videos.
Engineers and marketers have different perspectives towards innovation. While engineers focus on problem-solving and building things, marketers should identify customers' needs and develop potential ideas.
