There are two distinct parts to any Innovation Funnel

There are two distinct parts to any Innovation Funnel

The traditional innovation funnel does not align with today's job as it only delivers a 5-10% success rate. The extended innovation funnel has two distinct sides; the left, exploratory side, and the right, exploitative side. The key is to match innovation and strategy, gather external knowledge, connect with deeper insights, and test raw concepts to fit with the research, internal understanding, and the market/customer. With the extended innovation funnel, the innovation process can deliver better results by focusing on the critical execution stage.

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How to use crowdsourcing to validate market-research

How to use crowdsourcing to validate market-research

Market research and crowdsourcing can both offer valuable insights for businesses looking to innovate. Combining the two methods can lead to faster idea generation, wider expertise, clearer problem definition, and more focus on viable options.

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The culture of fail fast, fail often in innovation: Effective?

The fail fast, fail often concept is proven to be effective in innovation, as it helps identify flaws in ideas and improve them to achieve success. Establishing a culture of fearless innovation is key to embracing the potential of failure.

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How to Create a Customer Engagement Funnel For Your Business

Maximizing customer engagement is key to a successful business. Use a Customer Engagement Funnel to attract, retain, and turn customers into advocates.

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