The question "What are we trying to achieve?" is a powerful strategic thinking tool that helps create strategy, prioritize, focus work, produce metrics, gain supporters, and grow in influence.
An Amazon employee's idea of providing free shipping for a flat annual fee became Amazon Prime, generating billions in revenue.
Innovation is not just about product performance, but also about surrounding areas. Ten Types of Innovation framework by Doblin helps focus on three areas: Offering, Configuration, and Experience.
