The Ten Types of Innovation Framework and How to Use It

Innovation extends beyond product performance, and can be found in the areas surrounding it. The Ten Types of Innovation framework by Doblin helps identify and focus on innovation in three key areas: Offering, Configuration, and Experience. Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement Innovations are the ten types of innovation that can be used to create breakthroughs. Companies that integrate multiple types of innovation tend to perform better than those that focus solely on product performance. The Ten Types Framework includes innovation tactics that can be used to generate new ideas, while also engaging the entire business in the innovation process.