Amazon Prime An Employee Idea That Produced 5 Billion In Revenue In Q3 2019

Amazon Prime, the popular loyalty program that has transformed the retail industry, was actually an idea submitted by an Amazon employee. By opening up the challenge to its entire workforce, Amazon was able to tap into the creativity and problem-solving potential of its employees, resulting in the groundbreaking idea of providing free shipping in exchange for a flat annual fee. Since its launch in 2005, Amazon Prime has become a staple for many consumers, with Prime members responsible for up to 20% of Amazon's overall sales in the US. This success story serves as a reminder of the importance of capturing and actioning employee ideas within organizations.