The Network Is Your Customer - David Rogers on 5 Strategy Implications

David Rogers explores the five strategy implications for brands in his book "The Network Is Your Customer". He emphasises the importance of understanding how networks connect and transform us as individuals. Rogers identifies five customer behaviors that brands need to address using the network is your customer model. These include access, engagement, customisation, connection, and collaboration. Brands need to move away from traditional advertising and rethink their business models in order to fully realise opportunities in the network is your customer model. Rogers advises focusing on what the company wants to achieve over the technology they use.