The Network Is Your Customer - David Rogers on 5 Strategy Implications

The Network Is Your Customer - David Rogers on 5 Strategy Implications

David Rogers explores the five strategy implications for brands in his book "The Network Is Your Customer". He emphasises the importance of understanding how networks connect and transform us as individuals. Rogers identifies five customer behaviors that brands need to address using the network is your customer model. These include access, engagement, customisation, connection, and collaboration. Brands need to move away from traditional advertising and rethink their business models in order to fully realise opportunities in the network is your customer model. Rogers advises focusing on what the company wants to achieve over the technology they use.

View

More Innovation Resources:

Innovation at the U.S. Automakers

U.S. automakers must focus on innovation if they want to succeed. To do this, they must reframe their internal culture, retrain employees in a systematic method of innovating, and redeploy innovation to design and create vehicles.

View

How to Get Started with Agile HR - Part III

Learn the basics of Agile HR by understanding terminologies, observing Agile teams, and holding retrospectives to optimize processes.

View

Six Questions Every Leader Must Answer – If They Want to Lead Change

To lead change in a business, the leader must consistently answer six questions, including why change is needed, how it will occur, and who is responsible.

View