Why Companies Should Scout New Technologies, Trends And Startups

Why Companies Should Scout New Technologies, Trends And Startups

Scouting is crucial for businesses to identify market shifts and developments that can impact their operations. The article highlights three key pillars of scouting - trends, technologies, and startups - that companies can leverage to stay ahead of the competition. Market pull trends originate from customer needs and can help companies align their products and services more effectively. Technology push refers to the impact of emerging technologies on business models, products, and services. Meanwhile, startups offer a valuable source of innovation for larger companies that are lagging behind. The article recommends using a dedicated software solution such as ITONICS Trend, Technology and Startup Radar to scout for emerging trends, technologies, and startups.

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