The Best Innovation Strategy is Searching for Needs

The Best Innovation Strategy is Searching for Needs

Booz & Company’s global study of R&D spending found that only 43% of respondents were effective in generating new ideas, while just 36% felt the same way about converting ideas to development projects. Companies were categorized as Need Seekers, Market Readers, or Technology Drivers, with Need Seekers showing the greatest potential for innovation success. The study shows 50% of Need Seekers companies were effective at both ideation and conversion compared to 12% of Market Readers and 20% of Technology Drivers. The FORTH method is suggested to discover concrete customer needs.

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How Agile Teams Can Master the Art of Saying NO

Agile marketing teams need to say "no" to prioritize work and prevent chaos. Here are some tips for how to do it.

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What Jayley Bledsoe Teaches Us About Ideas

Taking risks is essential in innovation, but established businesses often hesitate. Jaylen Bledsoe's success story teaches us that finding the right time to take a risk can make it easier and lead to success.

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Jumping the Collaboration Hurdles

Jumping the Collaboration Hurdles

Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.

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