The most innovative man in the world

The Dos Equis commercials often feature a suave and sophisticated gentleman, billed as the most interesting man in the world, who engages in exciting activities such as entertaining heads of state. This article takes a similar approach, imagining what the most innovative person in the world might be like. The author suggests that this person would stay curious and surround themselves with customers and prospects, always searching for unmet needs. They would be found in research labs, startups, and focus groups, constantly seeking new insights. Rather than following conventions, they would seek to set new standards and disrupt markets. Importantly, innovation is a team sport, so companies should focus on building the right teams and creating the right environment for innovation to thrive.