The Future is Past - Fast

The Future is Past - Fast

The Men’s Health iPad app has been cited as the future of publishing due to its successful adaptation to the tablet platform. However, this could be just a step in the direction of digital delivery, which offers the opportunity to provide customized content to subscribers daily or even hourly. The new model of publishing will look more like a farmer’s market, conveniently located along everyone’s individual daily route, offering fresh content when subscribers are most open to it, and on the platforms most convenient to them at the moment.This will happen not only because it’s technologically possible but because the new economics of publishing will dictate it.

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