2nd life becomes real world

Innovation is happening in social networking, video games, and virtual reality spaces, where creativity is driving social change and innovation. Rush's release of a revised single of their song Working Man, originally picked up by the video game Rock Band, showcases a prime example of virtual products and services becoming available in the real world. Many large firms are present in virtual reality environments but are unsure of how to engage with them. Employing experts from the company who interact with virtual reality regularly and incorporating their insights will allow companies to tap into trends and intelligence in these spaces.