The Future Belongs To Platforms, Not Products

Innovation management requires adapting to new platforms and changing assumptions about the world. Einstein was an example of how it is important to accept new technologies and platforms. Social media can be used for various purposes, like communication, as well as everyone accepting that serious journalism can be complemented by viral tricks of platforms like Buzzfeed and Vice Media. Bitcoin failed to change money platforms but its blockchain technology can be used for digital transactions securely and cheaply. Finally, businesses should focus on platforms, as products can become irrelevant within a few years.