The Foresight Formula At Mars Wrigley

Joanna Lepore from Mars Wrigley emphasizes the importance of focusing on true long-term strategic decisions and investing in the future of their business, people, and the planet. Joanna shares their foresight formula that simplifies the understanding of the field, function, and practice of foresight. The formula holds value in connecting dots for the business, considering pivotal points of history, macro forces of change, human motivation, innovations, and changes that activate human needs and values. Joanna affirms that it is here at the end state of the process where Mars can best discern how to engage meaningfully. The power of having foresight as a part of the business is enabling teams to consider the world ten years out from now.