What Rockmelt tells us about innovation

What Rockmelt tells us about innovation

The browser market is constantly evolving, with new browsers entering the market to compete with the likes of Internet Explorer, Firefox, and Safari. Despite the relatively low return on investment for these free or inexpensive browsers, the number of potential customers and the demand for increased flexibility and social media integration continue to drive innovation. Looking forward, mobile devices and even cars are expected to require lightweight and adaptable browsers. Developing new browsers requires identifying customer needs, rapid prototyping, and piloting with customers for valuable feedback. One such browser, Rockmelt, aims to integrate social media seamlessly and reduce the back and forth between tabs. Its success in meeting an important customer need remains to be seen.

View

More Innovation Resources:

Double Diamond Design Thinking Framework Training

Learn about the Double Diamond design thinking framework, which includes four phases: Discover, Define, Develop, and Deliver. It is centered around a clear and visual description of the design process.

View

Collaborative Innovation and the Digital Vortex

The Global Center for Digital Business Transformation reports that four of today’s top 10 incumbents in each industry will be displaced by digital disruption in the next five years. However, the report notes that board-level attention is still lacking in about 45 percent of companies. Collaborative innovation can serve as a way forward for organizations in a time of accelerating change, as demonstrated by Unilever and Amway through their own takes on the practice.

View

Insight: the Metaskill for Product Managers and Innovators [podcast]

Insight author Dr. Tasha Eurich explains the importance of self-awareness and how it can enhance your career and life.

View