The Collective Effort of Creativity in Ideation

The Collective Effort of Creativity in Ideation

Fast Company's "The 100 Most Creative People in Business" list recognizes the innovative accomplishments of individuals, emphasizing the importance of collaboration in the ideation process for true innovation. While origin stories for revolutionary ideas often focus on the efforts of a single individual, it is the collective effort of a company's New Product Development and Leadership Team Development departments that is crucial. A diversity of skill sets and experiences also contributes to the success of a company's brand, product line, and/or service.

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Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

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The Fabulous Five

The Fabulous Five

Five major companies are competing to define a new category centered around generating customer insights through product usage.

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