The Acorn Method

Instead of comparing your business to fast-growing unicorns, take inspiration from the humble oak tree and its acorns. Trees have thrived for millions of years, making them the perfect example of growing in uncertain times. Acorns contain vital resources and DNA, and each one comes with a specific mandate to grow quickly and up, or else they will die. Oak trees have remarkable root systems that allow them to find the most fertile ground, where they drop their acorns to give them the highest likelihood of success. Businesses can learn from the acorn and oak tree's DNA and structure in creating their own forest of products or services. Like the mother tree, strong systems must be in place to support all of these new initiatives. Instead of wasting time and resources on failing products, businesses should find and support the strongest sprouts.