3 Ways to Avoid Social Media Strategy Awkwardness

To truly evaluate your social media strategy, look at your content as a customer or prospect. If your content isn't engaging, beneficial or otherwise good for them, then it's time to re-evaluate. Brainzooming Group's new eBook, "Giving Your Brand a Boost through Social-First Content," offers actionable exercises and audience-oriented frameworks to help brands zero in on the right spots along the social sales continuum to create content that resonates with their audience. By creating and sharing content based on an audience persona, brands can understand more comprehensively what interests their audience, find engaging topics they can credibly address on social media, and weave brand messages and offers into their content.