Cost of Innovation

Cost of Innovation: The total financial expenditure required to discover, develop, and bring a new product or service to market.

More Innovation Glossaries

Intrinsic Motivation

The type of human motivations that derives from factors or reliance on a person’s inherent aspirations and interests.

Pitfalls

Pitfalls - An innovation project is not an easy task and requires a lot of energy, time, and money. On this long path to create/launch a new product or service, several things can go wrong

Stability

The desire for sameness, and resistance to change.

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