The 9 biggest brainstorming mistakes |Dr Ken Hudson

Brainstorming is a helpful tool for groups to come up with new ideas, but there are common mistakes that can be made during sessions that hinder the effectiveness. These mistakes include keeping the topic a secret until the session, inviting only experts, leaving evaluation until the end, and taking turns to contribute ideas. It is suggested that topics should be shared beforehand, a mix of people should be invited, evaluation should be done as they go, and individuals should brainstorm alone at first. Additionally, brainstorming sessions should not exceed an hour, and leaders should avoid sharing their ideas first.