Company Culture Defines You – But How Do You Define It?

Despite company culture being hailed as a critical asset for businesses, its actual benefits are still unclear. Many leaders misunderstand its significance and how their actions shape and define it. Culture is a combination of implicit and explicit norms and rules that determine behavior and responses to situations. John Kotter and James Heskett’s study found that a company’s culture must emphasize customers, employees, and investors and adapt to changes. Business leaders must prioritize developing an effective and appropriate culture as this positively impacts recruitment, branding, and innovation. Company culture is hard to change, but it is possible to develop a culture that is aligned with the organization’s goals.