Take the Guesswork out of Innovation

Take the Guesswork out of Innovation

Rather than relying on guesswork, Outcome-Driven Innovation prioritizes customer needs to develop winning products that meet market demands. This process results in decreased costs and time to market, as well as increased confidence in product success. By identifying unmet customer needs, businesses can create a roadmap for growth, uncover hidden segments of opportunity, and become market leaders. The process involves defining the market around the Job-to-be-Done, uncovering all customer desired outcomes, quantifying unmet needs, discovering hidden customer segments and formulating a strategy to grow market share. A strategy call with an innovation practitioner can help businesses see the possibilities of Outcome-Driven Innovation.

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More Innovation Resources:

Creating an Innovation Culture

Creating an Innovation Culture

Building an innovation culture is necessary for survival, and established organizations can evolve with a systematic approach to innovation. The key elements of an innovation culture are discussed.

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7 Characteristics of Capacity-Centered Organizations

High maturity, capacity-centered organizations that prioritize capacity planning are able to reap significant business benefits, including better decision-making speed, time-to-market, resource optimization, and innovation.

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Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

Marketers need to prepare for the post-digital era, characterized by computing architectures like quantum computers and neuromorphic chips, AI as the new UI, and blockchain as the new database.

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