Organizations are evolving towards customer-centricity and iterative experimentation, but innovation professionals still face challenges. Board of Innovation identified 7 patterns.
Coca-Cola’s “Share a Coke” campaign put friends’ names on bottles and increased consumption by 7%. The campaign earned 18 million media impressions and an 870% increase in Facebook traffic.
Learn how to generate over 100 cool product names in a hurry with the power of strategic thinking tools and creative structure.
