Building ROI and data into your innovation process

New innovations in mobile and digital products are constantly threatening larger, more rigid corporate counterparts, making it even more important to prioritize end-users’ needs. Failure of a project is not caused by flaws in the original idea but rather from poor execution and refinement during the project. Investment projection and course correction must continue during development. For any project, it's important to listen to user feedback early in the process to decrease the cost of changes required later. Measuring and testing user interaction makes ROI projections and performance targets realistic. Innovation in large enterprises can be successful through creative and thoughtful planning with consistent measurement and revision.