Structured innovation in the baking industry

The Three Types of People You'll Meet When Implementing Change

To successfully implement change initiatives, one must identify and win over champions, cynics, and fence-sitters. Delegating projects to champions, engaging with cynics and starting small can lead to quick wins.

Your Market is Bigger Than Your Product

Defining your market around your product or technology can be limiting. Defining your market around the customer's Job-to-be-Done can broaden opportunities, build a disruption-proof advantage, and reduce organizational complexity.

Why “Validate Your Idea’ Is Bad advice