Strategic Thinking Exercises - Finding Your Brand's Strategic Analogs

In order to translate strategic thinking into business results, it's helpful to identify strategic analogs - organizations that perform comparable functions to your brand, even in seemingly unrelated industries. Many businesses struggle to see connections between their own brand and others, but identifying strategic analogs can provide previously unconsidered solutions to common business problems. By using questions to develop a strategic thinking exercise, businesses can learn to think in new ways about their organization and gain an edge over their competitors.